This Aerie ad aligns with the brand’s commitment to body positivity, inclusivity, and authenticity. Known for challenging beauty norms and celebrating individuality, Aerie uses bold, affirming visuals and typography to deliver its empowering message: “Different is Beautiful. ALWAYS.”

The neon-style line illustrations depict diverse body types and a model with prosthetic limbs, emphasizing representation and real beauty. The stark, dark backdrop allows the vibrant yellow and white text to stand out, drawing focus to the campaign's message. Hashtags like #unfilteredme reinforce Aerie’s core belief in embracing unretouched, real versions of oneself. This design mirrors the brand’s modern, socially conscious identity and connects with an audience seeking self-love, acceptance, and authenticity in fashion.